Read our Executive Summary of our Strategic Tourism Development Plan 2020-2025

20th Nov 2020

The aim of the Strategic Plan is to grow and develop Munster Vales as a tourism destination

Read our Executive Summary of Strategy Plan where this will give you valuable insight into our future developments from a marketing and product development perspective.

The aim of the Strategic Plan is to grow and develop Munster Vales as a tourism destination by maximising tourism business opportunities, stimulate alternative enterprise, provide supplementary income opportunities and maximise the value of Munster Vales as a tourism destination.

As part of the development of the plan, Munster Vales gave its stakeholders the opportunity to review the progress and identify actions to develop Munster Vales as a brand and create awareness of the destination nationally and internationally. Now those actions, ideas and suggestions have formed the road map for the next five years