Munster Vales Strategic Tourism Development Plan 2020-2025

24th nov. 2020

Exciting times are ahead for Munster Vales is the message as the Strategic Development Plan 2020 - 2025 for the region has been launched.

The aim of the Strategic Plan is to grow and develop Munster Vales as a tourism destination by maximising tourism business opportunities, focusing on community tourism and sustainability, stimulate alternative enterprise and maximise the value of Munster Vales as a tourism destination.

As part of the development of the plan, Munster Vales gave its stakeholders the opportunity to review the progress and identify actions to develop Munster Vales as a brand and create awareness of the destination nationally and internationally. Now those actions, ideas and suggestions have formed the roadmap for the next five years.

Tríona O’Mahony, Tourism Marketing Officer for Munster Vales said: “We are delighted to have launched our Strategic Development Plan 2020-2025. We are really happy and excited with the very positive feedback that we have received so far about the proposals. Although this was a difficult year for everyone involved in the tourism sector we remain positive for the future of our industry. This strategic development plan is vital in shaping the future for Munster Vales as a destination and supporting our stakeholders in their businesses.