Launch of our Strategic Tourism Development Plan 2020-2025

20th nov. 2020

The aim of the Strategic Plan is to grow and develop Munster Vales as a tourism destination by maximising tourism business opportunities, stimulate alternative enterprise, provide supplementary income opportunities and maximise the value of Munster Vales as a tourism destination.

As part of the development of the plan, Munster Vales gave its stakeholders the opportunity to review the progress and identify actions to develop Munster Vales as a brand and create awareness of the destination nationally and internationally. Now those actions, ideas and suggestions have formed the roadmap for the next five years.

Read our Executive Summary of Strategy Plan where this will give you valuable insight into our future developments from a marketing and product development perspective.