Media Pack

Munster Vales has garnered over €3.5 million worth of media coverage since its formation, 81 small to medium businesses as well as groups, organisations and communities have been profiled on a national and international level.

Throughout 2019, We have been working with Pr partner in securing key influencers within travel media circles to experience Munster Vales, Most recently, we have received positive feedback from Sarah Slattery ‘The Travel Expert’., Mark Tighe of ‘The Sunday Times’ amd Gavin Caffrey of Irish Independent, each of these fam trips were created with a specific target market, Families, Active Adventure and Couples retreat. We have generated 6 national press releases since May with coverage in Irish Mail, The Sunday Times, The Irish News, Irish Daily Star, Woman’s Way and Irish Independent with more planned for the remaining of the season.

35 representatives from print, broadcast and online channels across the world including America and Europe amd publications like National Geographic, Outsider, Norwegian Airlines, Austrian National Newspaper, QTravel, descended on Munster Vales and sampled the hidden gems that what we have to offer, each one of whom was blown away by firstly the warm welcome and genuine people that they encountered, secondly by the dramatic landscape of mountains, rivers, valleys, iconic heritage sites and the volume of things to do, places to see, walks to enjoy and good food and drinks to sample.

It is important to note that all of the businesses featured to date offer a very high standard of service which is essential in building a reputation as a high quality holiday destination.

Adventure Tourism in Munster Vales

What the Paper's Say

Munster Vales promotes each of the mountain ranges of Ballyhoura, Comeragh, Knockmealdown, Galtees and Nagles as a unique brand leveraging the beautiful landscape and iconic heritage assets, linking the counties of Waterford, Tipperary, Cork and Limerick through the visitor experiences. Munster Vales are proud of our collaboration with tourism experiences and communities in promoting Munster Vales as a destination. We have highlighted some of our articles that have featured prominently in national and international press.

Gavin Caffrey Embarks on a couple's adventure holiday around the counties of Tipperary, Waterford, Limerick and Cork (The Munster Vales) in four days to discover some hidden gems off the beaten track.

Everyone thinks West is best, but there is a lot to be said for the historic heartland of Ireland. Part of Ireland’s Ancient East, Munster Vales offers buckling mountain ranges, corrie lakes, quarries converted into adventure playgrounds, great biking routes, jagged coastlines and babbling rivers that are perfect for paddling. Unspoiled, unpolluted and crowd-free, Orla Ó Muirí spends 48 hours exploring the gems on offer!

Mark Tighe writes for 'The Sunday Times' a glowing account of his family adventure in Munster Vales, Dodge the hordes heading west and enjoy scenic cycle rides and outdoor family adventures in the undiscovered south, ‘These roads less traveled are just waiting to be discovered.’

Sarah Slattery of 'The Travel Expert cycled, swam, foraged for seaweed and even went axe throwing and all within Munster Vales. Read her blog here The Travel Expert were Sarah and her family explored castles, caves and a cottage – all while staying in a wonderful eco camp. With 96 attractions and 1,100km of walking trails, check out my top things to do in the Munster Vales.

Munster Vales Podcast with Fionn Davenport

It’s official – Ireland is opening up. The reconfigured roadmap announced by the government now has June 29th as the day when hotels, restaurants, hostels, caravan parks, galleries, museums and bars that operate as restaurants can all reopen. The Irish tourist industry has breathed a sigh of relief, and then taken another deep breath as it goes about what will surely be a long road to recovery. Fionn Davenport joined by Mairead Winters, Acting Tourism Manager for the area discusses Covid and the impact on the trade along with the many wonderful outdoor adventures that visitors can enjoy within Munster Vales. Listen to the Podcast here: Munster Vales Podcast with Fionn Davenport

Discover the Novel Traveller exhilarating adventures in Munster Vales
Michelle Jackson Aka the Novel Travel travelled to the Munster Vales and discovered a staycation within our destination is an epic adventure, with wonderful attention to detail, friendly atmosphere and of course plenty of amazing attractions, engaging experiences and plenty of fun along the way. Check out Michelle's detailed discovery of Munster Vales with a read of her blog Novel Travel Review of Munster Vales, Take time to plan your visit to Munster Vales as Michelle highlights favourite places to visit and stay within our give mountainous range in Munster Vales.

To really get to the bottom of what Food Trails and Taste of the Vales has to offer, we hooked up with RTE reporter and Meet Your Maker host Liam Geraghty to produce a one-off podcast.

In it, Liam talks to locals and experts like café owners, hikers and tour guides about what makes this vibrant Munster tourism destination so special.

He gets a whistle stop history of Lismore from Mealla Fahy, Manager of Lismore Heritage Centre, with some top tips on what to do and where to eat; an overview of the 32 food producers in Tipperary from Cahir House Hotel owner, David Walsh; a little bit of history from Justin Green the owner of Ballyvolane House in Cork which produces the brilliantly named Bertha’s Revenge Gin after the oldest cow in the world (she was 48); Walking guide Mario MacRory gives some good sensible advice on how to get the most out of the mountains safely; and finally, some great local, organic mouthwatering menus and ideas for how to spend your time from Myra Ryall owner of Café Townhouse at the foot of the Ballyhoura Mountains.

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